SPOTIFY FOR ARTISTS
Empowering musicians to manage their artistic presence on Spotify in a simple manner, enabling them to focus on what's most important - their music.
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Empowering musicians to manage their artistic presence on Spotify in a simple manner, enabling them to focus on what's most important - their music.
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I found that one particular group of artists struggled the most, and this was the independent artists. Spotify is actually quite a sensitive topic for some of them. Due to the nature of streaming platforms, many earn very little from it. They also struggle with exposure because they are artists, and creating is what they’re best at, not promoting.
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User ResearchI conducted two artist interviews, and also looked at artist feedback on various music related discussions on social media. One of my first insights was that there is a divide between listeners and artists. Most listeners had great things to say about Spotify, but with artists it was a mixed bag.
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Benchmarking AnalysisLooking at these challenges, I wanted to take a step back – if Indie artists aren’t that fond of Spotify, what do they use instead? Bandcamp stood out in popularity and likeability. There are many reasons for this, but one major point is that Bandcamp’s focus is actually the artists themselves, whereas Spotify’s focus is more on listeners. This resulted in both platforms having very different experiences.
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